The Truth About the $56k I made in my first two months in business (and why you probably can’t do it too)

IMG_8549At an event a couple of years ago a well-known marketer was pitching his system to get your work online successfully.

As always, there were the testimonials giving social proof about how effective the system was, and how you could do it too.

He had a woman stand up in the audience.

“Hey, share with the audience how much revenue you did with your FIRST YEAR using this system!”

I don’t remember the number, but it was a lot.

I happened to sit next to her at dinner. After swapping war stories of growing our online businesses she shared with me that she wanted to die when he did that.

“Why?” I asked.

“Well, it’s not the whole story.”

“You see, I worked for [insert extremely well known personal growth leader here] for years, and so she fully supported my business with a lot of exposure to her list.”


I had a coach do this to me once. She claimed me as her massive success story because she happened to work with me for 6 sessions after my 2nd year in business. My time had come. The magic tipping point had been reached. Did she help clear some blocks? Absolutely.

But mostly, I’d paid my dues.

I had a list, relationships and a reputation.

So last week I was on the phone with a Facebook consultant I’d been introduced to. After sharing my recent changes with her she recommended that we do a campaign promoting that I’d done over $50K in revenue in my first few months in business.

Um. No.

We are not doing that, because while I could certainly make the claim that that was true… because this venture back into this business is a new one, WISE was created in 2009.

And in the first TWO YEARS of this business I made $14,450. I had serious issues around making money, having clients and creating value.

I’ve grown a lot, and looking back what I really wanted at that time was to be known, and to have a voice. It took me a bit to get that I wanted to actually create a business.

So what’s changed?

What do I have now that allowed me to go from 0-50 in less than 3 months time? IMG_8582

I’m sure this isn’t a comprehensive list, but it’s what I’ve come up with. I want you to know the truth about this so that you stop thinking that something’s wrong with you, your work or your ability to make this entrepreneurial thing happen.

I have experience.

I’ve been coaching other business owners in marketing and sales for 5 years. I’ve written copy for some crazy successful launches – just not my own. You’d expect that when I became my own “client,” I’d be pretty good at marketing and sales at this point – and you’d be right.

I know exactly how to create an offer, and bring it to those I love to serve in a way that is juicy and will create the changes they desire in their life.

And I know how to create value in my marketing to build deep and real relationships quickly.

And I LOVE this. I LOVE that I am getting to speak in my own voice and share what I’ve learned so that others don’t need to repeat my mistakes. My passion and enthusiasm for creating are at an all time high, and I feel on fire with desire to get my message out.

I have a crazy good team.

One of the things that working with Kaleidoscope Publishing affords me is having access to the best of the best. The Facebook team we DO work with oozes integrity and knows how to navigate the constantly changing landscape of facebook.

(For the love of all things holy please stop trying to learn how to do your own facebook ads unless that is what you want to DO. If you can’t afford to hire professionals to run paid traffic for you, then it’s not time for paid traffic).

Arielle, who is my godsend, ran programs at AppSumo and is more effective at managing me than anyone I’ve ever met. EVER. (And trust me, I need to be managed – left to my own devices I will self-sabotage, blow deadlines and have no focus. I’m an entrepreneur – focus isn’t my strength).

Kathryn on our team did some crazy magic to my youtube videos and all of the sudden they’re showing up on page 2 of our keyword searches… and on the rise.

I’m surrounded by peeps who have broken my old paradigm of running my businesses – “if I want it done right, then I should do it myself.”

IMG_8692This shift has been epic.

I have a crazy good coach and mentors I trust who have played a huge game.

I am literally surrounded by greatness.

My back is had by a woman whose own coaching practice is approaching $500K/month (cough… Marci Lock). The founders of Kaleidoscope, who not only have created and sold massively successful ventures in Silicon Valley, but are fully invested in WISE and the work that we do here, hold me to a higher level of focus (there’s that word again) then I possibly could on my own.

4) Access to capital. My partnership with Kaleidoscope is akin to having access to capital. We’ve invested in traffic and did so effectively. It’s been the key to my results

And… There’s always an and…

There are some things I DID NOT HAVE. And I hope that these prove to you that YOU CAN create success quickly and effectively when you get focused, clear on your mission and your offer and get your “stuff” or “crap” or “limiting beliefs about what is possible” out. of. the. way.

It may look like more or less than $56K. But I know that you can have bigger results than you believe are possible right now. So… some inspiration.

1) I did not have a meaningful list.

Sure, there were a thousand or so that I was able to pull from my old list, but I hadn’t communicated or maintained the relationship, and so unless we had a personal connection, that list was effectively dead.

2) A website.

In the great irony of the universe my old website was wiped off of the old servers it was on 3 weeks before I decided to revive Wise. Ha ha universe. Very funny.

The new site went up just a couple of weeks ago. It should have taken less time quite frankly. You can get a site up in a week. I promise.

3) Affiliates.

Not a one. This new community has been built on organic and paid Facebook traffic.

4) A product.

And most importantly, what I don’t have anymore…

5) A problem with confidence, sales, money entanglements, or beliefs that I’m not worthy of having all of this and MORE. I no longer believe that this is hard or that I need to sacrifice the other aspects of my life to reach my goal.

So what’s possible for you, love?

What you believe you shall receive. The value that you put out into world will come back 10x when your receiving receptacles are open.

What I know that you have is everything you need to create what you want. Right now. There’s nothing else to learn, create or think about.

Simply go do the thing.


8 Comments on The Truth About the $56k I made in my first two months in business (and why you probably can’t do it too)

  1. Kendall
    July 29, 2015 at 7:11 pm (2 years ago)

    This post is SO AWESOME ACD right on time!
    Thank you

    • wiseadmin
      July 29, 2015 at 9:08 pm (2 years ago)

      It is truly my pleasure!

  2. Anna
    July 30, 2015 at 2:32 am (2 years ago)

    Thank you, Kiva! Your approach, your voice, is a breath of fresh air. Thanks for sharing your wisdom, experience, and heart with us!!

    • wiseadmin
      August 2, 2015 at 8:55 pm (2 years ago)

      My pleasure. Truly.

  3. wiseadmin
    August 2, 2015 at 8:53 pm (2 years ago)

    I’m so curious about what you’d like to hear Josie! I’ll email you <3

  4. wiseadmin
    August 2, 2015 at 8:55 pm (2 years ago)

    YOU are welcome… so funny – I started to message you on FB the other day and didn’t complete. I will go do that <3

  5. Christine
    August 3, 2015 at 1:55 am (2 years ago)

    Very inspirational but it does paint the picture of how much is really involved with running a business and makes it quite a bit more intimidating! 🙂 Thank you for sharing the reality though. I hope to eventually get to the point of being able to pay people to do some of the work for me.

    • wiseadmin
      August 3, 2015 at 3:10 pm (2 years ago)

      Honestly love – it’s only intimidating when you try to do too much at once. One step at a time moving toward you goal will keep you out of overwhelm. Too many of us (I did this too) try to make too much happen too soon. Be solid in where you are and what your next step is. I’ll be writing a blog about this this week actually – so stay tuned!


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